- Led the effort to grow a local, one-man project into a thriving national enterprise. My work included:
- Secured funding to drive program,
- Distilled fundamental success drivers into a concise, teachable program,
- Developed core internal and external messaging and related materials including print, web and video,
- Recruited, screened, trained and managed growing staff, both remote and central,
- Established leadership teams and offices in multiple states,
- Managed ongoing operations, promotions, staff development and administration.
- In an 18-month engagement, turned around a 20+ year-old, multi-million dollar business – leading it to record profits and nearly double equity valuation prior to sale of company by founder. My work included:
- Identified profit drivers (it wasn’t what they thought) and re-engineering product/service lineup and promotions accordingly,
- Redesigned flagship product to significantly cut production and distribution costs without affecting quality or consumer demand.
- Overhauled internal processes to dramatically increase customer service, satisfaction and retention,
- Implemented comprehensive data system including accounting, inventory management, transactions and CRM,
- Launched division, optimizing existing core capacity, to capture greater share of client budget while building deeper relationships.
- Rebuilt web presence,
- Re-organized, re-trained and recruited new staff accordingly.
- Hired by a team of socially-conscious investors to engineer, launch and publish a strategic, Texas-based “political insider” publication that directly impacted public policy and consistently led the statewide “mainstream” news cycle.
- Tapped by a prominent businessman to launch a $40M television news network. Developed strategic business plan and core messaging, recruited leadership team and ultimately 125 employees, established operations incl. offices across the state, secured top-level partnerships in all media markets, launched high-profile web presence, etc.
- Engaged by team of investors to launch a new, specialized financial services firm. Secured key funding, built team, and established partnerships with the most respected financial services firms in the state.
- Enlisted by owner of a film production company to successfully secure key funding and line up nationwide strategic partnerships for a high-profile feature film.
- Recruited by college president to successfully launch a new alumni association.
- Helped a businessman who was over-extended to reign in a partnership venture that was out of control and losing money. I re-structured the relationship, re-designed the core product, plugged in key personnel, and put the project back on track.
- Engaged by a business owner to successfully engineer and manage a lobbying and publicity effort for passage of a bill in the Texas Legislature to open a new industry in the state, and then establish a thriving trade association based on this effort.
- Worked with owner of a long-established business to successfully launch a new division to capitalize on internal capacity, better serve clients, and maximize profits.
- Enlisted by a major statewide political party to train their slate of candidates in media relations.
- Appointed by the board of directors of a large non-profit to lead their annual fundraising to record success.
- Worked for the CEO of a large media company to develop, implement and manage a high-profile, multi-faceted promotional effort that involved some of the most prominent television and radio stations and advertising agencies in the state.
- Engaged by the CEO of a tech startup to help develop a crucial presentation for a make-or-break sales pitch to the Board of Directors of a Fortune 500 company.
- Recruited by Dr. George Kozmetsky to serve on a blue-ribbon committee to map out a strategic plan for the future of Texas broadcasting.
- Planned and led retreats for numerous leadership teams, helping them come together around a shared vision, respect each other's contributions, grow together a team, and go forward with unprecedented performance.
- Keynoted international leadership conferences and spoken in countless luncheons, banquets, and other gatherings.
- Helped engineer countless business plans, marketing campaigns, public events, electoral campaigns, key presentations (up to federal cabinet and Fortune 500 level), training programs, etc.
- Conceived and staged publicity efforts gaining significant local, regional, national and international attention.
- Featured in more than 100 hours of talk radio and TV interviews, up to a nationwide level, and coached others to do the same.